LINKEDIN - Sep 19 - Dating app The League has just launched in Paris. This makes city number 37 for the selective dating app, dubbed the "tinder for elites," which is aimed at young, successful individuals.
APPLE DEVELOPER - Sep 19 - The developers behind Elevate, Dropbox, Calm, and Bumble share how they create great customer experiences by continuing to provide value throughout the subscription lifecycle.
Think about subscription in the same way as you think about any feature. Is it adding value to your customers?
The value for user is that he/she is not just buying one thing at one point in time, but something that is evolving. They need to continue to get value out of the product in order to keep subscribing.
Monitor your users' longterm health to understand whether or not the changes you are making have implication for them.
It's all about timing when it comes to subscription marketing.
Experiment with different timeframes for trials.
Receipt validation is an essential part how you are able to understand the users' subscription experience; at what point in time do they decide to cancel, what factors may be causing them to cancel early.
It's much easier to keep a user than it is to bring a user back. Listen to your users' feedback
BUILTINLA - Sep 19 - Tinder's engineering team is built on personal connections. With ~200 engineers maintaining the platform, the company maintains a tight-knit staff that enables each person to make a difference. In the office, that means constant brainstorming sessions, Slack feedback channels and internal test groups.
Samantha Stevens, Director of Location Products at Tinder Q: How do you foster collaboration between designers, developers and the product team? A: We meet regularly with cross-functional stakeholders to brainstorm solutions, pitch new concepts and get each other excited about what's ahead.
Q: How does the culture of cross-collaboration at Tinder compare to your previous experiences? A: Tinder is a small company compared to our user base and revenue, which means each person is able to have an outsized impact. There is a lot of openness to new ideas.
Alex Ross, Director of Engineering Q: What about your work inspires you? A: It introduces you to a more diverse set of people than you would otherwise meet - diplomats, crypto traders and data privacy experts.
Q: What accomplishments make you the proudest? A: We've taken on several risky, long-term projects. Last year, we enabled users to log in with their phone number. This year, our Places feature and geolocation platform involved a lot of complicated work on all platforms. It's one of the biggest new experiences Tinder has successfully launched.
Brooke Hollabaugh, Senior Product Designer Q: How does your team approach collaboration with different teams? A: We hold company-wide testing sessions and build a corresponding Slack group that serves as a forum to share ideas, concerns and bugs for each project.
Q: Can you share a moment when that collaboration shaped the final product? A: The importance of safety - especially for our female users - was a priority when building Places. We held an internal focus group with our female employees which shaped the final product.
Josh Gafni, Engineering Manager Q: How would you describe your management style? A: Knowing what motivates each person on your team is crucial. This is why I prioritize regular one-on-ones and goal setting.
Q: How much say do engineers have on the final product? A: We hold a brainstorm every two weeks during which each person has the opportunity to present an idea. We encourage everyone to think creatively.
SYDNEY MORNING HERALD - Sep 18 - Pair is the brainchild of husband and wife team Celeste and Hui Ong, founders of Eatability. The app offers both photo-based swiping, and an active search function based on mutual interests. Users must submit a phone number and app-based selfie. Much like Uber, users rate each other, and these ratings are combined to form an overall rating. Users rate each other across three categories – profile accuracy, safety, and general behaviour. The app itself prioritises those who are responsive and active on the site, and whose behaviour is rated highly. The value of the app, Ong told me, is to promote positive behaviour.
FORBES - Sep 16 - Lumen is the latest venture in Andrey Andreev's career with co-founders, Antoine Argouges and Charly Lester. Over-50's are Lumen's desired clientele. Andreev sees a massive mobile market for Lumen; he has invested +$4.5M in the app. All members are required to upload a selfie as part of the verification process, and an algorithm authenticates this against the other profile images provided. A nice touch and a tragic sign of the times and issues with online dating. Lumen uses AI and must have a minimum of three images on a profile. Lumen is available now on iOS and Android in the UK only but will be available internationally soon.
SOCIALBARREL - Sep 15 - According to Jane Manchun Wong, Facebook Dating will "show suggested matches from Dating Groups." Last month, Wong had posted an update on her Twitter page that Facebook was already testing Facebook Dating with members of staff. The new dating feature, however, won't be visible to everyone, but will only be seen by non-friends who have opted into dating. Matchmaking will be done by a bunch of preferences.
ENGADGET - Sep 14 - According to a new investigation by Queer Europe, Grindr can still expose people's personal data through a third-party app called "Fuckr," which was released in 2015 and can locate up to 600 Grindr users within minutes. The free third party app is built on top of Grindr's private API, giving it access to the gay dating app's database. It uses a technique called "trilateration" to find users, allowing anyone with access to it a way to follow people around as they go about their day.
METRO - Sep 14 - The Colin Kaepernick Nike ad launched a million memes when it debuted in early September, but online dating website Ashley Madison took it to another level with a billboard copying the ad's theme. "Believe in something. Even if it means sacrificing nothing," reads the Ashley Madison billboard, a direct play on the Kapernick ad that says "Believe in something. Even if means sacrificing everything."
MIRROR.CO.UK - Sep 14 - US company GetCenturyLink decided to use its neural network to generate a set of profiles. It fed in 500 existing Tinder profiles and asked the computer to produce 50 new ones. While the results in this experiment were horrific, it's perfectly possible that a well-written AI could produce much better results. Especially if it was fed data about one person, rather than 500 Internet randoms. And Tinder is a big believer in the technology in general.
THE MOTLEY FOOL - Sep 15 - Match Group CEO Amanda Ginsberg highlighted some key aspects of the dating company's growth strategy during its Q2 earnings call.
Tinder's torrid growth continues Direct revenue in the Q2 for Tinder was up 136% YOY, subscribers grew 81%, and ARPU [average revenue per subscriber] rose 33%. Gold subscribers surpassed 50% of total Tinder subscribers in the Q2.
An intriguing acquisition Hinge is an early stage, innovative product that is showing great momentum in the U.S. Over the past year, Hinge's monthly downloads have increased by 400%. It caters to people in their 20s, so, Match Group believes that Hinge pairs well with Match.com, which tends to resonate more with people in their 30s and 40s.
A massive opportunity in international markets Match Group sees a massive opportunity in certain Asian, North African, and Middle Eastern markets that have very young and highly mobile-savvy populations and plans to build share there over time, either organically or through M&A.
WORLD MAGAZINE - Sep 13 - Talia Goldstein quit her job as a producer for E! Entertainment and started her own matchmaking company in LA in 2010. She started charging people $250 for three matches, then increased it to $500 as demand grew. When she hosted her first matchmaking party, she had 20 attendees. Two months later, she had 300, and soon 600. In 2013, Goldstein launched Three Day Rule (TDR). Today, TDR employs 50 matchmakers in 10 metropolitan areas. TDR's services start at $4,500 and can hike beyond $35,000 for the VIP package. Goldstein says ~70% of TDR's clients are in a relationship by the end of their contract. Half of the matchmaker's job involves coaching clients on how to date well. Julie Ferman, a matchmaker in Los Angeles and Santa Fe, N.M., has worked in the dating industry since 1990. She says she used to be able to count on men to call women to plan a date, but now she has to arrange the first date for her clients, from coordinating schedules to making reservations.
THE TEAL MANGO - Sep 13 - The Netflix show will follow millennials in North America and India on their search for the perfect life partner. This documentary is currently seeking South Asian millennials from the diaspora.
OPW - Sep 17 - We protect sources. We're looking for insider news and tips. Got something interesting? We will not share your contact information with anyone. We respect embargoes, and we absolutely will honor your privacy. Send your news directly at firstname.lastname@example.org.
TECH CRUNCH - Sep 11 - Earlier this summer, Tinder began testing a new feature that surfaces a curated list of users' best potential matches, called "Top Picks." The feature, which is only available to paying subscribers on Tinder Gold, is now available worldwide. The idea behind Top Picks seems a bit inspired by the dating app Coffee Meets Bagel. While Top Picks will refresh daily, users can opt to buy more Top Picks in packs of 10, 20 or 30 a la carte.
GAYSTAR NEWS - Sep 11 - Gay dating and social connection app Chappy has introduced a new design. Previously, users could say whether they were seeking 'Mr Right' or 'Mr Right Now'. 'Cute' and 'Sexy' moods now respectively replace those two options. Ollie Locke (of Made in Chelsea fame), Jack Rogers and Max Cheremkhin originally founded the app. Backing comes from dating app Badoo, with advisory backing from Whitney Wolfe Herd. Last month, Chappy announced Locke and Rogers were stepping down. Succeeding them is Sam Dumas as Global Head of Brand. Chappy says it will now have, 'zero tolerance for abuse or bullying of any kind.' Users reported for violating Chappy's terms and conditions risk a permanent ban from the app.
GQ - Sep 11 - Grindr is launching its first anti-bullying initiative this month, called Kindr. The specifics around Kindr are still opaque but Landen Zumwalt, head of communications at Grindr, promises a concerted effort to better police the app's racism and harmful behavior. How users are reported and dealt with will become stronger.
THE OUTLINE - Sep 11 - HBO aired the documentary "Swiped," written and directed by Nancy Jo Sales who published an article about the phenomenon of app-based dating with Vanity Fair in 2015. The film is largely a rehash of her article, illustrating that everyone hates Tinder. Toward the end of the film, it raises the question of the actual physical danger these apps present, pointing to cases where women who have been assaulted or murdered. On this subject, producers turned to Mandy Ginsberg, the first female CEO of IAC's Match Group as of 2018. "There's a number of safety tips that we provide for people, and I just think that people have to just take real precaution," she said. Here are Tinder's guidelines to women for not getting raped: