BUSINESS INSIDER - Jun 19 - In 2016, dating app Coffee Meets Bagel introduced "#LadiesChoice," a new format that offered men and women distinct user experiences. Men would receive up to 21 "bagels," or matches, every day at noon, and the app would then present women with a curated selection of the men who had liked them. Users who identify as LGBT would receive up to six matches a day. According to Dawoon Kang, a Coffee Meets Bagel cofounder, the company made this change because they'd seen stark differences in the way men and women date online. "The more bagels we give to men, the more engaged they are. They like it. They actually like going through profiles and checking out different women." On the other hand, Kang said, "When we gave more bagels to women, the attention that they give drops significantly. They stop responding. They stop checking." In 2016, scientists at Queen Mary University of London, Sapienza University of Rome, and Royal Ottawa Health Care Group found that women on Tinder generally swipe right only for men they're seriously interested in, while men are less picky. But when it comes to sending that first message, the researchers found that just 7% of male matches sent a message, compared to 21% of women.