MEDIA POST -- Nov 30 -- What if you are new to email marketing and do not even have an email campaign, let alone data? What if you do not even understand all the industry lingo and are starting from the very beginning? There are many acronyms in the email world: ESP, ISP, IP, CPC, CPM, ASCI, ACSI, pii, RSS, CMS, CRM and on and on! See this link for an explanation.