OPW -- Jan 2 -- Online Personals Watch is for online personals marketing managers and executives to stay ahead of the news, and for the press to research the industry. It's not really designed for end users. Having said that, I make a few bucks from affiliate text links. $5k last year. Not too shabby. I thought I'd share the conversion numbers with you, for open discussion. I'm listing companies with which I had more than 1000 click throughs. I'm told affiliates will usually send an affiliate program 300 clicks before drawing initial conclusions on conversions. Here's the rankings drawn from stats for January 1st 2005, through December 25th 2006. I'll redo them for a smaller date range later this quarter.
| Dating site | Affiliate System | Total Commission | Total Uniques | Income per Unique | ||
| #1 | PerfectMatch | Commission Junction | $899 | 2567 | 35c | |
| #2 | SexSearch | In House | $1,580 | 4690 | 34c | |
| #3 | TRUE | Commission Junction* | $1,459 | 5626 | 26c | |
| #4 | AdultFriendFinder | In House | $1,523 | 6144 | 25c | |
| #5 | Yahoo Personals | Commission Junction | $1,595 | 6780 | 24c | |
| #6 | eHarmony | Commission Junction | $502 | 3536 | 14.2c | |
| #7 | American Singles | Commission Junction | $285 | 3591 | 7.9c | |
| #8 | Match | Link Share** | $503 | 4887 | 7.7c | |
| #9 | Cupid | Direct Track | $210 | 3334 | 5c | |
| #10 | Joint: Webdate and Love Access |
Both In House | $0 | 2923/1916 | 0c |
* I switched out to TRUE under Primaryads.com and they are paying out a little better.
** I've not had a good experience with LinkShare.
All the sites pay out slightly differently. Where I had an option, I opted to be paid by % of revenue generated. I've focused on Dollars per Unique for this comparison. If you want the full spreadsheet, email me at mark@onlinepersonalswatch.com and I'll send you the stats including the number of registrants, paying members, revenue and additional ratios. Your comments please…
