Google Pay-Per-Action Launches for AdWords & AdSense

SEJ -- Mar 21 -- Google has rolled out the beta version of their new affiliate influenced Pay-Per-Action Adwords model where advertisers pay Google & its publishers only when a user has clicked on the ad then performed a specific action; a sale or lead or the completion of a contact form, or a free trial subscription or download.  First, you'll create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a product. Then you'll set the amount that you're willing to pay when this action is completed. Finally, you'll install conversion tracking code on your website so that we can verify when an action has been completed. FULL ARTICLE @ SEJ

Mark Brooks: Buh-bye CJ, Linkshare.