ONLINE VIDEO INSIDER -- Nov 12 -- In a recent study of MediaPost readers, when asked to rate viral ads on a continuum from "fad" to "mainstream", half rated it as more of a fad than a widely usable marketing tactic. Viral ads need LEGS, an acronym that means Laugh out loud quality, Edgy content, must Grip your attention and most often have some Sexual content. Many viewers may find an ad entertaining, but not pass it along, or may not remember the associated brand name. In reality, viral ads offer only a handful of marketers the positive end results and rewards they seek. FULL ARTICLE @ ONLINE VIDEO INSIDER
Mark Brooks: I've seen affiliates post reviews on YouTube and drive traffic back to their main sites. I thought this review of Match by CupidsReview was well done... but it only has a few thousand views.
