CPMs Headed Up?

ONLINE SPIN -- Jan 24 -- JPMorgan analysts, in their "2008 Internet Investment Guide, Nothing but Net" which was released last month, expects the CPMs of graphical online ads to grow 3.9% and the number of ads per page view to increase 8.3%. Overall, they expect revenue per page (RPM) to grow 12.6% in 2008. They cited four primary drivers: lower comparables from 2007, better inventory sell-through, behavioral and geographic targeting and ad exchanges. There will be a CPM growth on social networks. It won't be hard, since these networks are driving off of such a low base as it is, but they will certainly benefit from much better targeting. FULL ARTICLE @ ONLINE SPIN

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