eMail Strongest Performing Media Buy

RESEARCH BRIEF -- Jan 30 -- According to Datran Media's second annual survey of over 2000 online marketing professionals, 82% of marketers plan to increase their use of email marketing in 2008, and 55% expect ROI from email to be higher than any other channel. The email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display. FULL ARTICLE @ RESEARCH  BRIEF