FREQUENT FLIRTERS - Aug 15 - You can't list things like 'over 15 million members' in your marketing copy for Match.com any more.
To Match.com affiliates...
"We would like to ask for your immediate assistance in removing any marketing copy that refers to the number of free or paid members on Match.com or the estimated volume of users joining Match.com on a daily basis. Examples of such copy that we have seen includes, but is not limited to, "Over 15 million members" or "Over 20,000 singles join Match.com every day". Due to a change in the Match.com advertising policy, these types of marketing claims are no longer allowed.
In addition, if you are currently using or find any creative or landing pages that quote these types of claims please let us know. We apologize for any inconvenience that this may cause, but appreciate your prompt action.
Please be assured that Match.com continues to be a leader in the online dating industry and plans to continue its aggressive investment in its brand through television advertising, online display, search, e-mail marketing, and affiliate marketing as it has for the past 15 years.
We appreciate your support."
In addition, if you are currently using or find any creative or landing pages that quote these types of claims please let us know. We apologize for any inconvenience that this may cause, but appreciate your prompt action.
Please be assured that Match.com continues to be a leader in the online dating industry and plans to continue its aggressive investment in its brand through television advertising, online display, search, e-mail marketing, and affiliate marketing as it has for the past 15 years.
We appreciate your support."
