Internet Dating Affiliates

Are Affiliates Stealing From The Cookie Jar?

SYDNEY MORNING HERALD -- Dec 13 -- Internet publishers, affiliate networks and e-commerce sites are caught up in the deceptive activity, called "cookie hijacking". Zango struck a $3 million settlement with the US Federal Trade Commission for installing its Trojan ad software on computers 70 million times. Once the Trojan software, called adware, is active on a computer it "contextually" tracks the content a user is viewing and serves "pop-up" advertising which overrides any other content. Adware also allows online operators to manipulate the cookies of others with their own and then claim the commissions. Commission Monster has been criticized for harboring affiliates which have been manipulating cookie trails. Similar claims in the US led to a class action against the US affiliate network, ValueClick. FULL ARTICLE @ ADOTAS

ValueClick on Affiliate Marketing

AFFILIATE TIP BLOG -- Nov 4 -- According to James Zarley, CEO ValueClick, "Affiliate marketing had worldwide product revenue growth of 14% year-over-year in the quarter."  Revenue increased 12% to $21.2 million in Q3 2006. FULL ARTICLE @ AFFILIATE TIP

Mark Brooks: CJ carries most of the major dating offers and is a convenient place to manage them all from one place.  Primary Ads and Linkshare are also worth a lookin. 

CJ For Sale?

REVENEWS BLOG -- Oct 11 -- ValueClick aquired BeFree in March 2002 for $128 million in an all stock deal, however, BeFree had about $110 million in the bank, and so ValueClick bought BeFree for next to nothing. Then, in 2003, ValueClick bought CJ for $58 million in cash and stock. ValueClick has combined these two affiliate networks into one network powerhouse. So, in aggregate, ValueClick paid around $60 million for their affiliate marketing business. CJ has a number of two stand out business risks. First, eBay has outgrown its partnership with CJ, and it is clearly time for eBay to become less dependant on CJ and recently move set up their own affiliate infrastructure. Second, industry watchers have privately wondered if the ValueClick leadership understands affiliate marketing. Also, employees are leaving in droves which demonstrates a problem. 

Back in May, ValueClick and Aqauantive had merger talks that fizzed out, but this demonstrates that the Aquantive model is very attractive to ValueClick. Aquantive is AvenueA/Razorfish (Agency), Atlas (ad serving technology), and DrivePM (ad network).

ValueClick's affiliate marketing revenue last year was $78 million and for 2006, I would expect revenue to be about $100 million given their growth trajectory this year so far. If ValueClick sells CJ, this would give Zarely and Vadnais the cash to buy agency and create another Aqauantive type player. FULL ARTICLE @ REVENEWS BLOG

Mark Brooks: And Google is working on a CPA network...  That would but a kink in CJ and Linkshare's market share. Google would undercut and outdo them, most surely.