Internet Dating Affiliates

WhiteLabelDating.com's "Partner Of The Year" Wins The Trip Of A Lifetime

WLD BLOG - July 28 - With the closing date being the end of September, there’s still time to make a difference and secure your tickets to an all expenses paid holiday of a lifetime.The winners of the top three categories; Partner of The Year, Biggest UK Revenue Growth and Biggest International Revenue Growth will receive an all expenses paid trip to either Miami, New York, Las Vegas or Dubai. Other prizes include high tech gadgets, vintage champagne and a weekend away in a top London hotel. The other categories are: 

- Most Successful Casual Site

- Best Converting Site

- Best Site for Retention & Lowest Churn

- Best Site for Re-Initials

- Best Site for Lifetime Value

- Best Site Design

- Best Marketing Campaign
FULL ARTICLE @ WLD BLOG

White Label Dating Pays 100% Rev Share

OPW -- Feb 12 -- WhiteLabelDating.com is offering to every partner that sends a minimum  of 1000 members per month to a site on their USA network between 1st March and 31st May 2009 100% revenue share for those months.

Mark Brooks: This is quite simply the strongest offer I've ever seen for any affiliate program hands down. The motivation is rapid growth in the USA. I'm signing up for a few white labels TODAY! (Full Disclosure: WLD is a client of Courtland Brooks)

See all posts on WhiteLabelDating

This post also appears on OnlinePersonalsWatch.

White Label Dating Analysis

MAKING A MILLION -- Dec 3 -- I've used a few (white label dating) systems to run my own brands on, but most recently whitelabeldating.com and worlddatingpartners.com. I have run enough volumes, over long enough periods to produce what I consider reasonable data sets. Key Performance Indicator 1 - Rollover commission: The % of previous months commission from sales that has rolled over in to recurring commission this month. KPI 2 - 3 mth Recurring. The % of commission from sales 3 months ago, that has rolled over in to recurring commission this month.

White Label Dating First 4 Months
Rollover Commission = 72.3%
3mth Recurring = 29.3%

World Dating Partners First 4 months, Best, Last 4 months
Rollover Commission = 27.2%, 55.7%, 44.1%
3mth Recurring = 1.21%, 15.5%, 13.2%

1) with 50% rollover commission, £1000 earned commission in month 1, 6 months later this will have earned a total of £1985.
2) with 75% rollover commission, £1000 earned commission in month 1, 6 months later this will have earned a total of £3466.

This means over 6 months you'll earn 75% MORE with a rollover conversion of 75% instead of 50%. Over 12 months that's 95% more you'll earn.  The rollover % is MASSIVELY important on any residual income you generate, forget conversion rates!
FULL ANALYSIS @ MAKING A MILLION

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This post also appears on OnlinePersonalsWatch.

CEO, Tim Rees Leaves World Dating Partners, Makes Good On White Label Dating

MAKINGAMILLION.NET -- July 2008 -- Having a family, house, mortgage and now employees the reality was Tim had an immediate need to replace and increase his income. Some (World Dating Partners) sites which had been running for years were relaunched on WhiteLabelDating. Just 2 months after the relaunches the income from these sites alone looks to be more than the combined income of all his sites and salary before. FULL ARTICLE @ MAKINGAMILLION.NET

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White Labeling Rant

FF -- May 8 -- Affiliates built FriendFinder to a $300 million a year revenue company. But affiliates don't want to build someone elses brand. They would rather build their own brand, and brand equity. I worked with FriendFinder as an affiliate manager in 2003 and have been surprised that they have not pushed their white labeling products more, since then. FriendFinder would far rather promote their own brand, as would most dating companies, but a number of white labeling companies are on the rise now. You can find a list here. (White Label Dating, a client of Courtland Brooks and sponsor of Online Personals Watch, is one of them, and our recommended provider.) 

White labeling is the last big opportunity in internet dating because it allows mega-affiliates, and entrepreneurs, and online media of all types, to build their own brands and utilize the economies of scale of working in a network. The little guys get economies of scale. The guys who have lots of traffic, but don't have the time or inclination to build their own dating site can use white labeling to get up and running quickly.

This post also appears on OnlinePersonalsWatch.

White Label Dating Or Software

FF -- Apr 28 -- Think of a dating site as a shop, with people on the shelves. Dating sites sell people to people. So the first thing a new site must do, is build their stock of people and spend seven figures to build their sites to critical mass so it converts, and is viable. They also have to overcome the operational costs of running customer service, and their sites, and site development. The entrepreneur can choose between developing their own software from scratch, or using an off the shelf package, or using a white label provider.

The majority of people I talk to who have tried to develop software have run into serious problems. If you're going to use software, make sure its with a development group that has developed community/social networking/dating sites in the past. If you have more generic needs you could use an off the shelf package.  Off the shelf dating site software is a better bet than developing from scratch in most cases but most packages tend to be buggy and the support costs can add up. My money has always been on using white label services. You can find a list here. White labeling services help negate operational costs, and help entrepreneurs build a profitable businesses extremely quickly by granting them access to an existing base of users. Rather than start one generic site, I'd recommend starting a number of niches. Niche dating sites tend to convert better than generic sites and tend to garner more word-of-mouth exposure amongst their target audiences because of their more focused approach. Let me know how it goes, mark@courtlandbrooks.com.

This post also appears on OnlinePersonalsWatch.

Ross and Steve, Co-Founders WhiteLabelDating.com - OPW Interview

OPW INTERVIEW -- July 12 -- I talked with Ross Williams and Steve Pammenter the co-founders of White Label Dating. I’ll be interviewing more executives of white label services shortly. Meanwhile, email me at mark@onlinepersonalswatch.com if you’d like a copy of my preliminary overview of white labels services. - Mark Brooks
 
Ross, what’s  your founding story?
White Label Dating actually originated from a web development company I started back in the mid-90’s. In 1998 I founded a digital media company called Rawnet Limited that developed websites and web-based applications for a range of clients. Like a lot of web design companies at the time, we had done a few dating sites here and there, but I felt the market really wasn’t being utilized in the most effective ways. Everyone was focusing on their own brand dating site but all these sites that we developed they had their own database, they had their own technology. So the concept was to develop an application that anyone with a brand, anyone who could do design, any web master could use to launch their own online dating site in a few minutes and then get access to a shared database of members and both shared payment technology and shared support and hosting. That original idea is what evolved into Whitelabeldating.com.

What are both of your backgrounds?
Ross: I’ve been an Internet entrepreneur and the owner of  a web development company since we established it in 1998. Since then we’ve set up Whitelabeldating.com as well as a couple of other web orientated businesses. 

Steve: My background is actually remarkably non-technical. In fact, my previous career was almost entirely based in sales. That experience has been invaluable in helping us in acquiring partners. So I tend to concentrate on the acquisition side of the business.

What kind of partners are you targeting?
Right now, a lot of our focus is on the targeting of offline partners. Typically, we are talking about magazine publishers who have an existing website but no dating channel. We have obviously targeted the existing online communities who are looking to monetize their existing databases by adding a free, fully populated dating channel onto their database.

What kind of money can they earn?
Depending on what partner does with what we give them, they can do quite well. Some of our partners earn thousands of pounds and up per month. Last month, our top earning partner earned 175,000 pounds.

Ross, what do you regard as your biggest differentiators over other co-brand dating service providers?
First and foremost, we are a really strong community. We have integrated instant messaging that works without any plug-ins that members can use across the network. Say for example,  members from site A find someone in the database that interests them who happens to be a member of site B. Through our integrated chatting instant messaging system, the customers from each site can talk to each other. We also have dating diaries which are very popular feature. It’s surprising how many people amongst the customer base will actually create a diary of their dating experience. These diaries can be viewed and shared across the network to all members.

We also have articles; real content that is distributed through the site that gives a compelling reason for people to join, for people to pay for our partners to make money.

And moreover what is a critical differentiator for me is the ease of use for our partners. It is incredibly easy to set up sites. Someone can go to WhiteLabelDating.com, click on the new site button and have their own co-branded site up within a minute or two. That’s the biggest differentiator I feel.

What are your goals gentlemen for 2007 through 2008?
Steve: I think the first goal is really to become the number one White Label provider throughout the world, obviously. Really, to show we are working with some of the largest brands at the moment and that we are attracting some of the real big names.

Ross: I think also to follow on that, we recognize what our skill is in; we have a technology platform that works. People pay, our partners earn a lot of money but we’re not the marketing experts and we don’t have the brand.

So we want to attract partners in the US and Europe and in Asia and China, India, places like that who know their local market and know how to market to these people and just want a platform to make money on. And that’s where we want folks to be for the next year.

Start Your Own Internet Dating Service - White Labels Analysis

OPW -- June 15 -- If you want to start your own internet dating service you have two choices:

1. Build your own software and start from zero members, in which case your site won't convert and you'll need to spend a lot of money building your database to critical mass.

2. Or, use a white label service to set up your brand on an existing network. Low up front costs and headaches, and your site converts from the getgo, but you get typically 50% of the revenues. Not bad when you consider how much software development and customer service would cost you. Some services will even allow you to copy over your members (the members that you have generated) from their network once you reach a critical mass of users. But you'll have to negotiate this up front.

White label services make sense if you're a mega-affiliate wanting to build some brand quity, or are a newspaper or radio station, or entrepreneur wanting to try something new, etc.   

Not all white label networks are created equal. WorldFriends Networks is strong in Asia only. Others are focused mainly on the UK. Some pay 30%, some 60%. I interviewed the C-levels and/or senior managers at DatingCentral, DIY Dating, EasyDate, LoveAccess, White Label Dating and WorldFriends Networks. Infinity Personals and Vintacom will join in later. Seven companies, 56 questions, in 11 areas of interest; Company Overview, Userbase, Product Offerings, Customization, Payouts, User Account Portability, Application, Implementation, Partner Support, End User Customer Support, and End User Features. I asked them the questions that YOU should ask, as a prospective user/entrepreneur/mega-affiliate.

Email me at mark@onlinepersonalswatch and I'll get the spreadsheet to you. Here's the way to use it.  Mouse-over the boxes that have a little red triangle in the corner to see the notes. Then, look at the importance field and rank the items that are most important to you. 10 is most important, 0 is irrelevant.  Then look at the scoring at the bottom of the spreadsheet. You can use the spreadsheet as a decision analysis tool.

I have already added in importance rankings to get you started. With my starter rankings White Label Dating came out at 224 and EasyDate came had 165. But don't use my rankings, create your own. Let me know how it goes, and any suggestions for improving/adding to the spreadsheet. - Mark Brooks

This post also appears on OnlinePersonalsWatch.