November 19, 2015 -- /BUSINESSWIRE/ -- eHarmony today announced the latest move in its strategy to grow in new markets globally with the development of eHarmony.com/espanol. Built to provide a fully translated, localized experience, the new site will serve the 37% of eHarmony’s bilingual users who speak Spanish as well as a growing demographic of online daters in Latin America and beyond.
As with each of eHarmony’s endeavors, the brand took a research-based approach to create the compatibility model that will support the new site and provide a customized user experience. This now allows for linguistic and cultural nuances which are important in the matching process.
“In the last few years, we have seen online dating come into its own and today we are seeing growth in every user demographic,” said Dr. Neil Clark Warren. “That trend continues around the world as online dating is recognized as a way to meet someone special. Our purpose has always been to help our users find lasting, meaningful relationships and the launch of this site represents another way to reach those who are hoping to be found by that perfect partner and confidant. We are so pleased to introduce our new site for Spanish speaking eHarmony users.”
The development of this new site speaks directly to the company’s continued growth as a global brand. International services are already available in Singapore, the United Kingdom, and Australia. Additionally, the introduction of the site answers a growing demand for online dating services worldwide. In Latin America alone, online dating is growing at a rate of 20% year over year according to independent market research.
In the coming months, new features will become available including mobile access and localized experiences for Spanish-speakers around the world. Releasing in December, current eHarmony users can elect to fill out a mini-questionnaire in Spanish to be better matched with those who set up their profiles in Spanish.
In celebration of the release of eHarmony.com/espanol, eHarmony has introduced a friends and family special where new users get three months free when using the promo code “AMIGOS2015”. eHarmony.com/espanol is currently available in the United States and will be introduced in several other countries over the course of 2016 including Mexico and Spain.
For more information please visit us at www.eharmony.com/espanol
About eHarmony, Inc.
California-based eHarmony, Inc. (www.eharmony.com) was founded in 2000 and is a pioneer in using relationship science to create highly compatible relationships based on key dimensions of personality that are scientifically proven to predict the most compatible, highly successful, long-term relationships. On average, 542 people marry every day in the U.S. as a result of eHarmony, nearly 5% of new marriages.*
*2009 survey conducted for eHarmony by Harris Interactive®.