May 8, 2017 -- /LUNCH ACTUALLY GROUP/ -- South East Asia’s largest dating company, Lunch Actually Group, has officially acquired Indonesia’s biggest and most trusted online dating service, Setipe. This acquisition signifies a fruitful and collaborative partnership between dating giant Lunch Actually Group and Setipe as the largest player in Indonesia. Together, they will strengthen their foothold in the country by providing a holistic dating solution to address the needs of all serious singles in Indonesia.
Since both companies’ inception, Lunch Actually Group and Setipe has been clear about their primary objective; that is to help serious singles find love. In an era where hook-ups and casual dating is the norm, their shared vision for helping serious singles is the very foundation that initiated and solidified this integration. Founder and CEO of Setipe, Razi Thalib, and his team at Setipe will join the 110 people- strong team of associates (also known as Cupids and Transformers) at the Lunch Actually Group.
“We are constantly on the look-out for quality companies to bring onboard. With Setipe, we saw great potential for synergy in our respective brands, businesses and company cultures. Having “dated” for more than a year, we are impressed with what Razi and his team have done to grow Setipe and we are excited to have them complement our expansion into Indonesia,” Violet Lim, CEO and co-founder of Lunch Actually Group says. “With Setipe’s strong knowledge of local dating culture and the top-of- mind brand recall for Indonesian singles, topped with our 13 years of experience, regional presence and proven dating offerings, we are confident we can grow our business to an unprecedented level in Indonesia.”
According to Thalib, “After 3 years in operation, Setipe has gained impressive traction and growth but for us to monetise effectively, Indonesia still requires strong offline services due to low credit card penetration rates and less than half the population having Internet access. Lunch Actually Group brings tremendous value to the table by leveraging their vast experience, regional access and together with Setipe provide a comprehensive portfolio of dating services - from offline matchmaking, online and mobile dating app, as well as date coaching services.”
Rudy Ramawy, Managing Partner of Lippo-backed venture capital firm Venturra Capital, an early investor of Setipe said, “The Lunch Actually Group and Setipe alliance is a match made at the right time. Lunch Actually Group’s wealth of experience in Asia’s dating industry, combined with Setipe’s deep Indonesian insights, will propel this company to new heights. I am confident that the combined team ill help so many more people meet their right (and serious) match!”
With this acquisition, Setipe will come under Lunch Actually Group’s stable of brands including Lunch Actually, esync, LunchClick and Lunch Actually Academy. The Group will serve a growing number of 2 million singles in Indonesia. Thalib will remain as CEO of Setipe and will also head up Lunch Actually Group’s Indonesian operations.
Lim said, “We are excited about the opportunities opened up by this acquisition and we are confident that we are now in an even stronger position to serve singles in Indonesia. We look forward to quadrupling our revenues in Indonesia by end this year and accelerating our goal of creating 1,000,000 happy marriages!”
About Lunch Actually Group
Launched in Singapore in 2004 by husband and wife team Jamie Lee and Violet Lim, Lunch Actually Group went on to expand to Kuala Lumpur, Penang, Hong Kong, Jakarta and Bangkok. The company is accredited by Singapore government’s SDNTrust, Case Trust, and the Matchmaking Institute of New York, with co-founder Violet Lim being the first Asian to be certified by the Matchmaking Institute of New York. To date, the Lunch Actually Group has more than half a million members in its combined database and has arranged more than 93,000 dates. In the last 6 years, the group’s cash revenue has been growing by 30-50% year on year making it the biggest serious dating agency in South East Asia. They also recently announced their collaboration with Diverse Co, Japanese internet dating corporation to launch tailor – a premium dating service modelled after Lunch Actually in Tokyo.
Setipe was launched in October 2013 and since has become Indonesia’s #1 Online Dating Service – with over 800,000 members and over 200 documented marriages. Setipe is an online matchmaking service for singles to have a private, safer and more effective place to meet other compatible singles. More than just an online dating platform, Setipe is equipped with a personality profiling and matchmaking engine developed with the support of clinical psychologists to connect singles that match. Similar to Lunch Actually, Setipe members comprise mainly of working professionals who value privacy and confidentiality.