August 21, 2017 -- /PR WEB/ -- For years, Cupid has been one of the trailblazers for finding love online in the U.K., U.S.A., Canada and more than 20 other countries. Today it has launched a new iOS application with freemium access and a new sleek design to ensure itself a prominent spot in the new era of disappearing messages and ad-enabled freemium apps. Already more than 20% of the U.S.A. population aged 18 to 44 use online dating sites or mobile apps according to Pew Research (1). Cupid strives to be one of the top destinations for online dating in the years to come.
Today, access to the new Cupid iOS app that already boasts several million users, is free for all new subscribers. Cupid features an internal reward system to encourage users to share more about themselves. Getting points in the app helps to make personal profiles more prominent. Members also benefit from a new advanced matching system that helps to connect them with compatible matches.
The new Cupid design reflects the new essence of the brand. Cupid, throughout history has existed to help people have fun in love. The new Cupid is a fun and easygoing experience. The use of lively colors and an intuitive interface makes using the app pleasant and simple.
The Cupid team listened and collaborated with members while redesigning and iterating its offerings. The brand promises to unveil more changes on top of free access and a new design. It has already launched an improved matching mechanism, and engaged an initial shortlist of dating experts to teach users how to put their best foot forward online, and is starting off-line events to make meeting in-person easier.
Cupid is making some bold moves to provide its millions of users with an advanced product and much better customer experience in response to listening to Cupid users. The brand has added new features and honed its design and personality.
The new Cupid app is available at
Throughout history, Cupid has stood for fun in love. The new Cupid dating brand is true to Cupid. A team of 18 people head the Cupid brand and is dedicated to improving the service further over the coming months. NSI Holdings Ltd owns Cupid, is based in London, and operates several other popular dating services including UniformDating.com and Speeddater.co.uk.