Loews Cineplex and Lavalife Introduce 'Click at a Flick'

NEW YORK, July 27 /PRNewswire/ -- Loews Cineplex Entertainment Corporation and Lavalife, Inc., a subsidiary of MemberWorks Incorporated (Nasdaq: MBRS), announced today a partnership to expand the online dating experience with an innovative offline program taking place in movie theaters in select cities nationwide. Loews Cineplex and Lavalife will host "Click at a Flick" -- special Wednesday night movie screenings in major metros for singles. Single moviegoers can mingle before the lights go down. Svedka Vodka will provide ice breakers, including an updated version of 'Spin the Bottle' and Tarot Card Readers revealing love-connection futures.