ONE2ONE MAGAZINE -- Sept 15 -- ARTICLE BY MARK BROOKS, ONLINE PERSONALS WATCH EDITOR/BLOGGER -- Which of these people would you trust with probably the most important decision you'll ever make? Dr Warren of eHarmony is a clinical psychologist with a theology background and 30 years of counseling experience. Dr Houran of TRUE is a young clinical psychologist with 15 years counseling experience and many journal papers to his name. Then we have the sociologist Dr Pepper Schwartz of PerfectMatch.
SIMILAR/COMPLEMENTARY: eHarmony matches on similarities whilst PerfectMatch offers you a choice. You can see people who are similar to you, and also people who are complementary to you. TRUE is mainly focused on matching you with people who have complementary traits.
MAGIC BOX: eHarmony does the searching for you. PerfectMatch and TRUE take alternative approaches. You have more visibility and control over the way you are matched and the speed at which you can get out on a date. PerfectMatch and TRUE also offer instant messaging which eHarmony doesn't favor. Both TRUE and PerfectMatch are less decisive, and more open box rather than magic box. Dr Pepper Schwartz of PerfectMatch commented, "I'm a sociologist, not a deity."
ON CHEMISTRY: Cupid.com CEO, Eric Straus argues that chemistry can only be gauged in the real world, by meeting and getting eyeball to eyeball. "There's no mathematical formula to love," affirms Abe Smilowitz, CEO of WebDate.com. "You can't qualify love by doing a profile analysis. Love is about feelings and a persons emotions." On the other hand Pat Dines, CEO of Mary.com argues, "chemistry works in unison with long term compatibility. Compatibility tests simply identify who you are compatible to be friends with. You need to meet many 'compatible' people to find chemistry." Dr Glenn Wilson is one of the fathers of compatibility testing and states, "[Compatibility testing] will not tell you whether or not you are going to fall in love with another person in a compulsive, 'chemical' way, just whether or not it is a good idea if you do."
Imagine, you walk into your favorite coffee shop, bar or club and meet someone that you click with. You spend the next six months with them, only to find you're COMPLETELY incompatible. Would you have had a better time with someone who was a 'good match.' How about the perfect match? Relationship based online personals sites hold high promise. They are new. They are still experimenting. Dr Houran confirmed, "we're in the infancy of compatibility testing." FULL ARTICLE @ ONE2ONE MAGAZINE
Mark Brooks: ONE2ONE Living (available on Amazon) is a magazine for the singles lifestyle...'Fuel for the single life: entertainment, travel, culture, events, style, dating.' I thought Halle Berry's quote in the latest magazine was fascinating. "I'll never get married again, and I always hate to say never to anything, but I will never marry again... I want love and I'll find it hopefully and have a committed relationship, but no more marriages." These attitude is fueling the decline in number of people getting married... and the future success and growth of the online personals industry.