Looking for Love in all the Possible Places

NY TIMES -- Feb 13 -- Last year, almost a quarter of online daters seeking serious relationships or marriage held paid subscriptions on more than one dating site - more than double the comparable rate among Internet daters in general. Serious daters are also more likely to go from browsing to paying at a site, and to keep their subscriptions longer, according to Jupiter Research. "This is a really attractive market, who will pay high prices to lots of different players at the same time," said Nate Elliott of Jupiter. "They want to find someone, and actually don't seem to be very price-sensitive.  FULL ARTICLE @ NY TIMES