Must Love Dogs, Buddha, Caves

DENVER POST -- Feb 28 -- "There are certainly more niche sites coming online, because I seem to hear about more wackier new ones every day," says Nate Elliott, an online personals analyst with Jupiter Research. Some offer bells and whistles such as the video chat and mobile dating technology available at webdate.com. Others like adultfriendfinder.com brazenly tackle subjects such as casual sex encounters and fetishes. Everybody has his or her "thing," whether it's a passion for Catholicism, a love of dogs or spelunking. The niche dating concept hinges on the idea that if you find someone with that same thing, you'll be more likely to foster a stronger connection. Cowboydating.com, Geek2Geek, SingleParentsMingle.com, BlackPlanet.com. Datemypet.com receives 50,000 visitors a month. "Niche dating is a solid model right now because [each site] has branding that's appealing," says Mark Brooks, editor of onlinepersonalswatch.com. "But what you give up is more choice available on the larger, general-use sites. You've just gone from a pool of millions with everything under the sun, every age, every demographic to a pool of thousands." Larger general-use sites are updating search engines to allow users to pinpoint must-haves in their profiles. Match, Yahoo Personals and eHarmony together account for more than 50 percent of all online dating traffic.  FULL ARTICLE @ DENVER POST