MySpace Sponsors 'Secret' Franz Ferdinand Show

MEDIA POST -- Apr 14 -- MySpace this year quietly began hosting live music concerts, the latest of which features Franz Ferdinand playing the Hammerstein Ballroom in New York City today. News Corp's MySpace has relied solely on word-of-mouth to promote the live concert initiative, dubbed "secret shows." To receive tickets and notifications of upcoming secret concerts, MySpace.com users must add the profile "SecretShow" to their list of friends, and place the profile "SecretShow" in a "top 8" -- a coveted position that appears on the front page of each MySpace profile, and then print out a page, bringing it to an announced location. The idea is that if everyone knows about it, there's no reason to tell anybody about it-- It's only appealing if only a few people know about it.  FULL ARTICLE @ MEDIA POST

Mark Brooks: Myspace know w-o-m.  The internet dating industry can learn a lot from these Myspace antics.