Yahoo Social Networking Riff

Apr 9 -- Watch for Yahoo! to increase its investment in enabling social networks. So what is the future of social networking likely to look like? One login, many networks, with an individual's profile altered for each network. The social networking killer app will be the tools for users to create their own myspaces that can connect (with different networks) easily and fluidly and CONTROLABLY through a single interface.  FULL ARTICLE @ INTERNET SEARCH ENGINE DATABASE

Mark Brooks: Yahoo wants to drive more eyeballs and loyalty to it's social networking products.  It has considered making online dating free, but has understood the difference in nature between internet dating and social networking.  They are different animals and never the twain shall meet. Let's take this single login idea one step further.  The central tenet of social networks is to help people maintain contact and communicate with friends...and discover new ones.  I'd like to see a desktop app that aces Outlook and helps me connect into my social networks.  I think this is a long way off, but this is the killer app.