Dating Direct Hopes to Cash in on New Voice Service

NMA.CO.UK -- June 15 -- The new Dating Direct voice greeting service allows members to leave a three minute message describing themselves. Other members can then phone up to listen to the messages, charged at 25p per minute. Dating Direct found that 58% of women and 42% of men felt that a person's voice is as important as their appearance when choosing someone to date.

Mark Brooks: Live connections are the next step. Dating companies need to facilitate (and make money on) live anonymous connections. PhoneMatrix provides anonymous calling. I've talked to a few companies recently that are working on throwaway number services which will be another alternative.