SMART MOBS -- Nov 4 -- Regarding to Comscore 29% of European (France, Germany, Italy, Spain, UK) users regularly access the Web from their mobile phones compared to only 19% in the U.S. 34% in Germany and 34% in Italy, followed by France with 28%, Spain with 26% and the UK with 24%. 55% of those who access the Web from their mobile phones are men. In the US, 3/4 of the people who use a mobile phone for internet access end up at a portal but in Europe, it's much more spread out.
Site Category U.S. France Germany Italy Spain UK
Online Portal 74% 24% 29% 34% 28% 31%
Operator Portal 5% 26% 25% 18% 25% 31%
Specific Mobile Site 0% 17% 17% 23% 4% 0%
Commerce Site 4% 2% 8% 7% 6% 8%
News Site 2% 10% 0% 11% 2% 9%
Other 15% 22% 21% 8% 35% 21%
FULL ARTICLE @ SMART MOBS
Mark Brooks: I'm surprised it's so high in the U.S.A. That shows a lot of promise for mobile dating.
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