Study: Freshen It Up To Keep Sales Hot

BRAND WEEK -- Jan 23 -- Want to make sure your brand is still viable? Then rip it up and start over every three to five years.  And that doesn't mean overhauling the packaging. That's the key the finding of a new survey sponsored by the American Marketing Association, Luth Research and MiresBall. Brands that were refurbished within that time period scored highest on its success index. FULL ARTICLE @ BRANDWEEK

Mark Brooks: Have you noticed how nightclubs have to be given a complete facelift every three to five years. Same deal with dating sites, hence Match.com's recent makeover.