Friendster Makes Google Ad and Search Supplier

REUTERS -- Mar 7 -- The plan calls for text and display advertising to run on Friendster members' (~37 million registered users in ~75 countries) personal profile sites, worldwide, and the company will introduce Google Web search across the site in the second quarter of 2007. The deal replaces a prior search deal with Yahoo. Four out of five of Friendster's top markets are in Southeast Asia: Philippines, Malaysia and Indonesia rank No. 1, 2 and 3. The United States is fourth, while Singapore is fifth. 45% of Friendster's audience is in Asia now.