Study of 50,000 Female Online Daters Reveals the Demi Moore Effect

PR NEWSWIRE -- Apr 30 -- A study of over 50,000 women daters aged thirty and over on PlentyofFish.com from April 19th-25th, 2007 reveals that 35% contacted men 5 or more years younger than themselves. Markus Frind, Founder and CEO of PlentyofFish says, "It's not just men who want to date a few years younger these days. Women in their thirties, forties and older are pursuing younger men on dating sites." In the USA, of the 23,024 women who initiated contact with men, 38% sought out men at least 5 years younger, and 10% messaged men at least 10 years younger. In Canada, of 17,684 women, 31% emailed men at least 5 years younger. In the UK 41% contacted men at least 5 years younger. Mr. Frind says, "Demi and Ashton were the exception a few years ago, but by proving it works, more women than ever are comfortable looking to younger men for love." Founded by Markus Frind in 2003, PlentyofFish has grown to be the #1 dating site in Canada and the 5th most popular in both the USA and UK. FULL ARTICLE @ PR NEWSWIRE