Niche Databases Are Worth More

SAID AMIN BLOG -- June 28 -- Generalist sites overlap users, making their member lists less valuable than niche sites, according to Saïd Amin of WorldSingles. Most ethnic niche sites, due to less competition, enjoy a higher % of unique members. However, with many new competitors jumping into niches, newcomers will struggle to reach critical mass. Niches thrive on word of mouth. Money alone is not enough. Look at ChristianCafe.com. It is so entrenched in the community. It has the pulse of the community it serves. Ditto with Jdate. FULL ARTICLE @ SAID AMIN BLOG