OPW -- July 30 -- The new Match Mobile is live. This version is powered by Trilibis, the same makers of the Webdate Mobile app and the popular social networking app Peepsnation. The most significant change is that users can now (at last) browse the entire Match.com database. The prior, Enpocket powered service, only allowed searching of ~300k contacts that had specifically signed up for Match Mobile.
I've not heard much in the way of positivity about mobile dating in the last couple of years. In a sea of disappointing mobile apps, patchy connections and poorly thought out mobile devices, Match Mobile is a standout. Very satisfactory. Match is moving in the right direction with their mobile strategy. Now I wonder... what are they rolling out for the Japanese market? Next years Asian Internet Dating Conference will most likely be in Tokyo, or possibly in South Korea around May 2008. I'll review some Asian mobile apps then. See the SF Chronicle article.
In this 45 second video you'll see the search, search results and profile viewing on Match Mobile.
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