TIME MAGAZINE -- July 14 -- TIME Magazine named eHarmony.com one of five Internet sites to avoid because of its power to cause utter despair. eHarmony claims a more "scientific" approach with personality questionnaires. On typical dating sites, you are less likely to take it personally. But if you revealed yourself and the site delivers terrible recommendations — or rejects you as unmatchable — what do you tell yourself then? The company's advice to stick with it for months, runs up costs. The site also discriminates against gays. FULL ARTICLE @ TIME
Mark Brooks: eHarmony is getting a hammering? Is it fair? I think they have a right to choose what market to focus on. myPartnerPerfect recently launched to serve the gay serious dating market. PlentyofFish has been quietly working away on some new personality profiling tests.
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