FORTUNE -- Sep 14 -- eHarmony's constant tweaking of its matchmaking system appears to be working. The 7-year-old online dating site is "very, very profitable" with annual revenues of almost $200 million. Paid subscribers, revenues, and profits are all up roughly 30% year-over-year. By year-end, the company will have $100 million in cash and is eyeing an IPO in the not-distant future. With an expansion into Canada, and the UK and Chinabeing next, their next challenge is to incorporate local behaviors into their matching software. FULL ARTICLE @ CNN MONEY
Mark Brooks: I'm surprised eHarmony hasn't had more competition spring up. PerfectMatch and Chemistry are the only true competitors and eHarmony has three time the traffic of the two of them combined. See Compete.comcomparison graph.
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