Mike Walsh, Leverage Software CEO - Interview

SNW -- Aug 13, 2007 --Leverage Software can help you build a social network to connect your company, association or group. Clients include Apple, HP, Microsoft, Hilton, The New York Times and Reuters. Here's a list of features. And here's my interview with the CEO and Founder, Mike Walsh. - Mark Brooks

What is Leverage Software’s founding story?
About four years ago, I was running a boutique consulting firm that helped large software companies, like Oracle and Microsoft, more effectively convey their value proposition through an ROI business case. As the founder, I was always trying to network and partner with other companies to recruit new candidates and consulting gigs. But, this was before LinkedIn and other social networking sites and there just didn’t seem to be a great way to leverage relationships for the purposes of doing business together. FULL INTERVIEW @ SOCIAL NETWORKING WATCH