Rationale For Mobile Advertising Growth

CENTER FOR MEDIA RESEARCH -- Sep 25 -- By 2012, the U.S. mobile ad market will grow from $33.2 million to $1.4 billion, ad-sponsored directory assistance will grow from 270 million calls to 2.1 billion calls, and mobile internet users will grow from 37.9 million to 91.7 million. With the mobile and search markets being linked and Google having advertisers who want to spend more money than current traffic levels can support, mobile traffic translates to an increase in revenue events and top-line growth. FULL ARTICLE @ CENTER FOR MEDIA RESEARCH

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