PlentyOfFish May Be Worth $1 Billion

READ/WRITE WEB -- Oct 29 -- In June '06 PlentyOfFish was earning ~$3.5m/yr on Google Adsense. Next year it will earn $10m+. POF gets 1.2 billion page views/month, and ~500,000 unique logins per day and is #2 in the US online dating market and #1 in Canada and UK (Hitwise). Facebook (40 billion page views/mo) has a valuation of $15 Billion thanks to Microsoft's $240m investment last week. According to Markus POF has 5-10 times the click through rate of Facebook so POF's 1.2 Billion page views is the same as 5-10 Billion Facebook page views per month. Markus concludes "Facebook is only able to generate 10 to 15 times as many clicks on ads as my site and it's valued at 15 billion." What's more, some of his direct competitors, eHarmony, Match, etc, are valued in the billions. Markus didn't put a figure on what PlentyOfFish is worth but it's clear he's thinking in the billions. Not bad for a one-man company (plus a new Customer Service Rep!). FULL ARTICLE @ READ/WRITE WEB