BUSINESS WEEK -- Nov 20 -- The era of Web 1.0 is over, online dating is dead. Going on sites like Facebook or MySpace it's like going to a bar with your friends, whereas a dating site is like walking past a bunch of animals in cages at the zoo. According to comScore, the number of people visiting online dating sites dropped 6% in September. Unique visitors to Yahoo Personals and eHarmony fell 21%, Match.com had a 16% drop, and True.com's visitors plummeted 46%. ComScore does show some names like Plentyoffish.com growing, but these are new sites with far smaller user bases. I doubt PlentyofFish will ever get to the size or valuation of a Match.com. FULL ARTICLE @ BUSINESS WEEK
Mark Brooks: Match had $89.1 million revenue in Q3 (see quarterly report). That's ~$360 million a year. PlentyofFish is now making $10 million+ a year. I doubted Markus would ever get into the top 10 when I met him in 2004. I underestimated him. PlentyofFish is #2, Match #4 on the Hitwise USA rankings. On Comscore USA rankings, Match is #2 and PlentyofFish is #8. In the UK, Hitwise ranks PlentyofFish.com as the #2 dating site, and Match comes in at #5. And PlentyofFish comes in at #1 in Canada according to Comscore, with Lavalife at #2 and Match at #13. See the full rankings here. (Disclosure: PlentyofFish is a client of Courtland Brooks)
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