Chemistry.com Outs eHarmony.com

NY TIMES -- Dec 24 -- Chemistry's new campaign is targeting eHarmony by criticizing that the site doesn't match same sex couples. Chemistry addressed this issue in the form of a $20 million campaign titled "Rejected by eHarmony" this past spring. The campaign has helped the site grow 80% and the number of gay and lesbian users have risen 200%.  The budget for this next ad is planned to be increased from the last one. FULL ARTICLE @ NEW YORK TIMES