Match.com's New Campaign

BRANDWEEK -- Dec 20 -- Match.com's new campaign "Rewind" shows couples who met on Match. The campaign also highlights a new function "MatchMyFriends," which enables friends to fill out a profile for someone or write a testimonial. Match spent $92 million in media in 2006, and $145 million between January and October 2007, per Nielsen Monitor-Plus for broadcast, print and outdoor. FULL ARTICLE @ BRANDWEEK