E-dating Goes Niche

METRO.CO.UK -- Feb 20 -- According to press agency Response Source, 7.8 million people in Britain went online to find their match last year, up a third on 2005. And "e-dating" became more specialised. Mysinglefriend.com, where people nominate their unattached chums, was one of the first niche markets. WooMe, is an online speed dating company, and LoopyLove is a social networking site for singletons. Then there is the slightly more risqué market. AshleyMadison.com is for people looking for 'extracurricular activity'. Sugardaddie.com is aimed at women looking for a man with that extra bulge where it matters most, the wallet. Launched in 2002, the site now has a database of 250,000 members and is growing at a rate of 4,000 a week. FULL ARTICLE @ METRO.CO.UK