BOSTON NOW -- Feb 25 -- Free
dating site OK Cupid markets itself virally, spending less than 1% of
its budget on advertising. "Everything about match.com is geared toward the user getting out their credit card," said CEO, Sam Yagan.
BostonNOW: What advice do you have for others starting a business?
Sam
Yagan: One of the key drivers to my success is picking really great
business partners. You also have to be 100 % passionate about it.
BN: What do you wish you had known before you started your business?
SY: Human resources really are the most important thing you have, so I
wish I'd spent more time recruiting and developing the crew that we
had.
BN: What's the biggest mistake you made in getting your business going?
SY:
I think early on we didn't spend enough time differentiating ourselves
from the competition. I spent too much time on the concept of "free".
It's not about just being free, it's about being free and better.
FULL ARTICLE @ BOSTON NOW
