OKCupid Takes Aim At Online Dating

BOSTON NOW -- Feb 25 -- Free dating site OK Cupid markets itself virally, spending less than 1% of its budget on advertising. "Everything about match.com is geared toward the user getting out their credit card," said CEO, Sam Yagan.

BostonNOW: What advice do you have for others starting a business?
Sam Yagan: One of the key drivers to my success is picking really great business partners. You also have to be 100 % passionate about it.

BN: What do you wish you had known before you started your business?
SY: Human resources really are the most important thing you have, so I wish I'd spent more time recruiting and developing the crew that we had.

BN: What's the biggest mistake you made in getting your business going?
SY: I think early on we didn't spend enough time differentiating ourselves from the competition. I spent too much time on the concept of "free". It's not about just being free, it's about being free and better.
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