REUTERS -- Feb 14 -- Some 82 million adults were
unmarried in the U.S in 2000, ~40% of the
population (U.S. Census). The unmarried adult
population is projected to reach 106 million by 2010. "There's a lot of
people looking for love, look around; you tell me -- how good are
profiles these days,"said Evan Marc Katz, dating expert and author of
"I Can't Believe I'm
Buying This Book: A Commonsense Guide to Successful Internet Dating."
Katz has written some 500 profiles for clients on his online profile
writing service, E-Cyrano. Old photos are the #1 shortcoming of
profiles. Another piece of advice is to drop the bad vibes. "Most
of all, be honest", said Thomas Enraght-Moony, CEO of Match.com. FULL ARTICLE @ CANADA.COM
Mark Brooks: Dating sites are selling people to people, so if your people look better, you just improved your product. Dating sites should offer LookBetterOnline to users. LBOL also offers a nice rev share. The conversions/revenue stream from LBOL probably won't justify the real estate on your site, but if 3% of your users get professional photos made up, then you just improved the look of your service. That's a differentiator these days. People still put up dated, inaccurate, bad photos in many cases.
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