Compete Acquired By TNS For $75 Million

MASHABLE -- Mar 3 -- Taylor Nelson Sofres plc (TNS) acquired web analytics company Compete, Inc. for $75 million in cash plus deferred cash payments in 2008-2010 of up to another $75 million. The acquisition comes at a time when Compete announced revenue of $14.9 million for 2007 and a loss of $4.5 million for the same year, due to investing in "building its panel and industry expertise." Along with Alexa and Quantcast, Compete has been the only relevant, free, publicly available metric of website traffic. FULL ARTICLE @ MASHABLE

Mark Brooks: I use Compete all the time and I hear the information is pretty good.

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