Web Site Makes Millions By Connecting Cheaters

NPR -- Mar 12 -- AshleyMadison.com, which caters to men and women who are already in relationships and are looking for something more, is the largest dating service of its kind. The Toronto-based company has made more than $20m since 2002 by helping people cheat on their spouses. Users buy credits ( $55/100 credits) and then each e-mail they initiate costs five credits. Their tag line gets right to the point: "Life is short, have an affair." "Monogamy is not in our DNA," says Chief Operating Officer Noel Biderman. "Women come to a service like Ashley Madison because they haven't been sent flowers in God knows how long. Framingham State College sociology professor Virginia Rutter urges people to take the time and energy that it takes to troll a cheating Web site, and re-invest it in their existing relationships. FULL ARTICLE @ NPR