Science Of Love

RED EYE CHICAGO TRIBUNE -- Apr 24 -- Scientific minds across the country are attempting to decode the rules of romance, tackling issues such as the role evolution plays in attraction, whether a "love" hormone exists, and how love affects the human mind. Science is sweeping even the online dating world, according to trend watcher Mark Brooks of Online Personals Watch, who said online dating sites are increasingly adding features, including handwriting analysis, to match like-minded mates. Scientificmatch.com dabbles in DNA testing, currently charging $995 for a lifetime membership. The site claims to analyze some of the potential partners' immune system genes in order to help online daters make the right romantic connections. "With all the time, energy and money that people put into dating sites or dating to find love, it's not surprising to see that even more scientific methods are being leveraged," said Brooks. "Since the mid-'90s, online dating has revolutionized the level of personal detail and data you can provide. I can totally see it heading in the direction of science to assist with compatible matching." FULL ARTICLE @ RED EYE CHICAGO TRIBUNE