Bone Fish Goes Live With mCast

BUSINESS WIRE -- May 20 -- White label dating provider, Bone Fish Ltd works with mCast to deliver SMS notifications and alerts to opted-in members of their dating and networking affiliate sites. mCast is Mobestar's end-to-end mobile content distribution system. Mike Fitzgerald, director and co-founder of the Bone Fish programme and service said: "We needed a system that would drive new users to our website via their mobile phones – and to date, the application has given us an unexpected conversion rate of over 12%." FULL ARTICLE @ BUSINESS WIRE