59% of respondents use social media to "vent" about a customer care experience
72% of respondents research companies' customer care online prior to purchasing at least sometimes
84% of respondents consider the quality of customer care at least sometimes in their decision to do business with a company
74% choose companies/brands based on others' customer care experiences shared online
81% believe that blogs, online rating systems and discussion forums can give consumers a greater voice regarding customer careless than 33% believe that businesses take customers' opinions seriously
The full article was originally published at Center For Media Research, but is no longer available.
Mark Brooks: Internet dating site users will often ask other users what sites work for them. So, the best way to increase your margins over the long term is to tune your dating site to it gets real results as fast as possible. That means culling your database regularly of dead profiles, and doing more with email marketing, and improving your compatibility profiling. Internet daters want dating sites to do the work. They want dates asap.