Matchmaking Sites Work Harder To Attract Clients In Slump

DALLAS NEWS -- May 29 -- Along with the high-profile pay sites such as Match.com and True.com, a flood of free sites, such as PlentyofFish.com, niche sites and even social networks vie for amorous clicks. Match.com's nearly $350m in revenue and 1.35m paying subscribers place it atop the industry. True.com doesn't disclose revenue figures but its Internet traffic fell the most of any of the top 20 dating sites measured by ComScore in March, down 39% over last year. "The market for paying users of online dating is nearing its natural limit", said Jupiter Research analyst Nate Elliott. Free sites and niche sites for ethnic or gay daters are a greater lure, he wrote. FULL ARTICLE @ DALLAS NEWS