THE PARADIGM SHIFT -- June 23 -- Over 100,000 users have taken the paid
dating survey I sent out last night. Here are the results.
15.23% of dailly active US users are currently active paying
subscribers of other dating sites. 30% of people admitted clicking on
ads. Most said they look at the ad and than check out
the site later and signup. Normally around 300,000 users from the US
log into Plentyoffish every
day, representing 45,690 paying subscribers with 58,727 active
subscriptions given an ARPU of $130 that is around $8,000,000. The
longer they've been on Plentyoffish the higher the probability they
have a paid subscription elsewhere. 3% of POF users have two paid
subscriptions. Given
that there are 1 to 1.4 million US paid subsribers monthly we
reach between 10% to 20% of them. FULL ARTICLE @ THE PARADIGM SHIFT
Mark Brooks: Your comments please... (Disclosure: Plentyoffish is a client of Courtland Brooks)
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