RESEARCH BRIEF -- Aug 29 -- According to TV Land's "Generation BUY: A Close
Look at the Boomer Consumer" study, people 40-59 spend more than three
times the amount of money per month on spouses ($514) than adults under
40 ($169). With so many purchase decisions to make for the household,
these buyers are an important marketing sector even when they are not
the prime target. The study also found that 40 and 50-somethings are
more open to new brands. FULL ARTICLE @ CENTER FOR MEDIA RESEARCH
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