How HotOrNot Bootstrapped Its Way To Profit

VENTURE WIRE -- Aug 8 -- HotOrNot.com, launched in 2000, became an Internet sensation, providing an early example of viral marketing and online advertising revenue before Google AdSense. The company never took any funding and sold earlier this year to Avid Life Media for a rumored $20m. Many entrepreneurs bootstrap their start-ups, going without outside investment and using their own resources. Other successful bootstrapped technology companies include Craigslist, AdventNet and PlentyofFish. FULL ARTICLE @ WALL STREET JOURNAL

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