CANWEST -- Aug 16 -- A growing number of Canadians are willing to pay for services such as online dating, speed dating, singles groups and matchmakers. Kim Hughes, editor-in-chief of Lavalife, says there are two key reasons that people pay to date: efficiency and customized searches. It's Just Lunch is a matchmaking service that works with upscale restaurant partners and charges $1,995 for one-year membership. Meet Market Adventures is a more casual singles service. It is a "pay-as-you-play" model with no membership fee, but individual fees are charged for each event. Meet Market organizes approximately 35 to 45 events every month. Justin Parfitt was single and looking to improve on existing speed-dating models when he founded his company, FastLife, in Australia in 2003. FastLife is now based in Toronto and has expanded into Canada, the U.S., New Zealand, the U.K. and China. The price of a standard event is $79 and includes an open bar. FULL ARTICLE @ THE WINDSOR STAR
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