REUTERS -- Aug 28 -- Online matchmaking services in India have announced tie-ups with telecom service providers, enabling subscribers to view profiles of eligible partners on their mobile phones. Shaadi.com partners with Vodafone and Bharatmatrimony.com with Nokia. In a country with nearly 300m cellphone users, but where only 11m people have access to the Internet, taking matchmaking directly to customers' fingertips makes sense. FULL ARTICLE @ REUTERS
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