Companies Use Twitter To Bolster Their Brands

BUSINESS WEEK -- Sep 6 -- A growing number of companies are keeping track of what's said about their brands on Twitter. Comcast, Dell, General Motors, H&R Block, Kodak, and Whole Foods Market are among a handful of companies haunting Twitter to do everything from burnish brands to provide customer service. JetBlue keeps tabs on what Twitter users say about it, using a scanning tool, to find customers who might need information, say, on flight delays or cancellations. Begun in 2006, Twitter is a pioneer of microblogging, a way for users to keep others informed of their current status by way of text messaging, instant messaging, e-mail, or the Web. Other services that have followed suit include Jaiku, Pownce, FriendFeed, and Plurk. FULL ARTICLE @ BUSINESS WEEK

Mark Brooks: See Tweetbeep, Tweetscan, and Summize to search Twitter. Every brand should have their own Twitters set up. We have a newsflash set up for Social Networking Watch under twitter.com/social_news, and for Online Personals Watch at twitter.com/internet_dating

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