Allegran Lays Off 70% Of Workforce

OPW -- Nov 3 -- Allegran runs Loopylove and GirlsDateForFree. Apparently 17 were laid off today. Everyone but management and a few in marketing. Reasons mentioned were the high cost of marketing, losses of of £1m this year, Plentyoffish taking market share in th U.K. and Match and Dating Direct's considerable ad spending. Allegran got squeezed in the middle. (Full Disclosure: Plentyoffish.com is a client of Courtland Brooks)

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